ACCAWPA Newsletter
Here's a preview of what's inside this month's newsletter:
Marketing
Generating Team Spirit
Kids are headed back to school across the country, and from kindergarten to college, students have one thing in common – school loyalty. You can see their allegiances in logos on t-shirts and ball caps, decals on car windows, flags flapping in the breeze… and then, of course, there’s a fair bit of obnoxious behavior during televised football games.
Well, maybe your customers won’t paint their faces in your company’s colors, but, after all you do, is a little loyalty too much to ask for you too? Of course not. So ask already.
Simple Sales Strategies
End of Season is Last Chance For Sales
There are still a number of days on the calendar to mark off – and in most areas, quite a few digits on the thermometer to drop – before the season changes. But there’s not much time to figure out what to do next – because that non-ending cycle just keeps rolling along.
In fact, “limited time” is one of the points you’ll want to convey to customers and prospects. The sense of urgency needed for direct response to be effective is at its most natural during an end-of-season offer.
The Art of Management
How S.M.A.R.T. Are Your Company Goals?
In order for a company to grow, you must set goals. Why? Because without them, you’re never reaching toward the next level – wherever you are now is good enough, because you have no idea where you want to be. But unrealistic goals can be just as damaging as having no goals at all. That’s why all of your company goals should be S.M.A.R.T.
ACCA-WPA ACCAdemics is published monthly by the Western Pennsylvania Chapter, a duly authorized and recognized chapter affiliate of the Air Conditioning Contractors of America (ACCA). Permission to reprint any article is granted to ALL ACCA affiliates and publications in the heating, ventilation, air conditioning and refrigeration (HVACR) industry. Notation of source is requested.
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